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DTSTART:20221123T170000Z
DTEND:20221123T180000Z
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SUMMARY:CCEC Webinar - Focus on the Cause\, Not the Club: The Next Investor Model
DESCRIPTION:Focus on the Cause\, Not the Club: The Next Investor Model - Speaker - Cathi Hight   How can we create a revenue model that is not dependent on membership dues?   What is the next big idea after the "tiered dues model"?   Why is being essential more important than being relevant? Chambers seek "golden hand-cuffs" or benefits to influence businesses to join and renew. Tiered dues models for membership creates exclusivity\, but do not feel inclusive. In communities dominated by Millennials and Gen-Zers\, we know that causes attract more people than clubs because a sense of belonging and being part of transformational change is a powerful combination. It is time to focus on our missions instead of membership and move from being relevant to a small group of members to becoming essential to our communities. In this session\, you will explore:   Trends that decrease the growth of membership.   The disconnect between strategic planning and membership models.   How to develop an investor model that fosters positive change\, provides money for your mission\, and increases community
X-ALT-DESC;FMTTYPE=text/html:Focus on the Cause\, Not the Club: The Next Investor Model - Speaker - Cathi Hight &bull\; How can we create a revenue model that is not dependent on membership dues? &bull\; What is the next big idea after the &ldquo\;tiered dues model&rdquo\;? &bull\; Why is being essential more important than being relevant? Chambers seek &ldquo\;golden hand-cuffs&rdquo\; or benefits to influence businesses to join and renew. Tiered dues models for membership creates exclusivity\, but do not feel inclusive. In communities dominated by Millennials and Gen-Zers\, we know that causes attract more people than clubs because a sense of belonging and being part of transformational change is a powerful combination. It is time to focus on our missions instead of membership and move from being relevant to a small group of members to becoming essential to our communities. In this session\, you will explore: &bull\; Trends that decrease the growth of membership. &bull\; The disconnect between strategic planning and membership models. &bull\; How to develop an investor model that fosters positive change\, provides money for your mission\, and increases community
LOCATION:Virtual
UID:e.1721.3251
SEQUENCE:3
DTSTAMP:20260508T104501Z
URL:https://www.atlanticchamber.ca/events/details/ccec-webinar-focus-on-the-cause-not-the-club-the-next-investor-model-3251
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