Lunch and Learn: Events to Drive Action & New Business-Kensington and Area Chamber of Commerce

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you. Attendees of this presentation will learn: o The different types of events you might run o Setting a goal for your event o Promotion of your event (including a sample promotional timeline and activities) o Set up an effective online registration process o Post-event activities you can’t forget