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Measuring What Matters: ROX is the New ROI for Consumer Value
Interesting guidance from PwC’s 2019 Global Consumer Insights Survey.
Traditionally, a lot of time is spent measuring and creating a unique value proposition and delivering ROI to fuel customer engagement and satisfaction. But global trends are indicating its time to add a new metric to the mix—Return on Experience (ROX).
In the digital age, where we’re still navigating our new normal, improving the value of our customer's interactions by creating a frictionless journey on their path to purchase means understanding what it is exactly that our customers are trying to experience.
This paradigm shift is changing the context of traditional value creation and delivery models.
Take a look at PwC’s six imperatives for improving your ROX.
https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html
AtlCdnBiz MaketheConnection AtlanticChamber
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Truth and Reconciliation
Recognizing the importance of education, the Chamber encourages businesses to provide comprehensive training for management and staff on the history of Indigenous peoples, including the legacy of residential schools, Indigenous rights, and Aboriginal-Crown relations. Emphasizing intercultural competency, conflict resolution, and anti-racism, these efforts aim to foster a more inclusive and harmonious corporate environment rooted in mutual understanding and respect. Learn more click here.
